Campaign Design & Integrated Advertising
Project Overview
Client: Planet Fitness
Scope: Promotional Advertising / Campaign Design
Role: Graphic Designer / Campaign Development
Planet Fitness is a national fitness club brand known for its accessible, welcoming, and judgment-free approach to fitness. Its marketing focuses on memberships, promotional offers, seasonal campaigns, events, and encouraging people to make fitness part of their everyday routine. This project was to create a collection of advertising communications for promotional campaigns.
Campaign Strategy
Planet Fitness promotions needed to work across multiple advertising environments — from high-visibility outdoor advertising to in-gym communications — designed to capture attention, communicate offers, and drive membership engagement. Off-site advertising had to communicate a compelling message within seconds, while on-site materials needed to reinforce promotions, events, and special offers throughout the member experience.
OFF-SITE
Capture attention → Create awareness → Drive visits
ON-SITE
Inform → Reinforce → Convert
Strongest Campaign / Work
Second Strongest Work
Other Campaigns